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Understanding the Evolving Crisis and the Potential Impact on Your Small Business
We live in what feels like unprecedented times. Severe upheaval and dislocation in the systems and structures that have held society together are causing them to come apart in front of our very eyes. It is everywhere. In government and politics, our education systems, the environment, science and medicine, business, and the economy, even the arts and entertainment.

However, despite what is seemingly all chaos and disorder, it is not.

There is an order and sequence to events that underlies U.S. history – a pattern that occurs over and over in the same cycle and can be traced back in the country’s earliest history. Just like the seasonal progression of winter, spring, summer, and fall, history has four turnings that occur sequentially in an 80-100 year epoch. We are at the end of this hundred year era, which culminates in a Crisis in which everything comes undone and is remade. It has all happened before and, while these times are not unprecedented in our history, they are unprecedented for you.

This webinar is the first in a four-part Thought Leader Series in which we will examine different aspects of how this new season will impact your business. The series will feature subject matter experts to discuss how to identify the most advantageous markets for your company during these unpredictable times, the type of liquidity which is most advantageous to maintain, how to position your company to identity both opportunities and threats and how how to train your management team to deal with this new environment. You will leave with context and tools to assist you in navigating through all the turmoil and restructuring while positioning your business for success now and in the coming season, in which many incredible opportunities will emerge.

As an added bonus for those that register by Monday, March 1, 2021 - vcfo will be sending you a copy of the book The Fourth Turning: An American Prophecy by William Strauss and Neil Howe.*

*Reading the book is NOT a prerequisite

Mar 11, 2021 11:00 AM in Central Time (US and Canada)

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Speakers

Ashford Chancelor
Dallas Practice Manager & Consulting CFO @vcfo
Ashford is a Practice Manager and Consulting CFO in vcfo's Dallas market. With a background in accounting and strategic planning, Ashford provides expertise in fixed asset management, multi-currency accounting, treasury management, equity transactions, mergers and acquisitions, restructuring, audit preparation, revenue recognition, organizational development, process improvement, team management, software implementation, budgeting and forecasting, business plan development, project management, and risk management. His ability to embrace modern software solutions that help drive organizational development allows him to connect with cutting-edge businesses and organizations who look to technology to help them gain a better foothold on their financial strategies.
Ed Riefenstahl
@ROI Associates
Ed has served as a National Examiner Baldrige Presidential Quality Award, was part of a 4-person team that developed and implemented an integrated planning, resource allocation, and performance management system at a $1 billion-plus organization, and developed and led the strategic planning process for a global supplier of automotive parts. As the founder of Neeley & Associates Consultants at TCU’s Neeley School of Business, MBA consultant teams have assisted clients, e.g., Nike, PepsiCo, Michaels, GM Financial, DFW Airport, and Alcon. Assessing the changing environment, Ed co-founded the world’s first winery at an international airport (DFW) in 1994, and was part of a small team that launched the world’s first online consulting tool, Ernst & Young’s, “Ernie,” in the late 1990s. Leveraging his corporate and entrepreneurial experience, for the last 15 years Ed has coached over 100 North Texas business owners, with some clients being coached by Ed continuously since 2006.